Design and data:
A foundation for change

Design and data:
A foundation for change

As the ways—and even meaning of work evolves, so must we.

As the ways—and even meaning of work evolves, so must we.

As we embarked on our journey to better define ourselves in today's ever shifting landscape of work, our identity and how we express ourselves became an important focus. A modern brand identity is more than just a collection of elements, it’s a system that breathes life and expression to the company’s ethos. As a manifestation of not just what we feel and believe, but how we impact our customers and users alike, a people-centered approach to design and technology is key to how we define ourselves.

As we embarked on our journey to better define ourselves in today's ever shifting landscape of work, our identity and how we express ourselves became an important focus. A modern brand identity is more than just a collection of elements, it’s a system that breathes life and expression to the company’s ethos. As a manifestation of not just what we feel and believe, but how we impact our customers and users alike, a people-centered approach to design and technology is key to how we define ourselves.

As we embarked on our journey to better define ourselves in today's ever shifting landscape of work, our identity and how we express ourselves became an important focus. A modern brand identity is more than just a collection of elements, it’s a system that breathes life and expression to the company’s ethos. As a manifestation of not just what we feel and believe, but how we impact our customers and users alike, a people-centered approach to design and technology is key to how we define ourselves.

As we embarked on our journey to better define ourselves in today's ever shifting landscape of work, our identity and how we express ourselves became an important focus. A modern brand identity is more than just a collection of elements, it’s a system that breathes life and expression to the company’s ethos. As a manifestation of not just what we feel and believe, but how we impact our customers and users alike, a people-centered approach to design and technology is key to how we define ourselves.

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Evolving work

Evolving work

To better reflect the world of work we crafted a robust system of elements that unify, while providing a range of visual potential and expression. We refreshed our color palette, curated a rich photographic library, designed a dynamic shape library, and created a dynamic grid system as both an expressive and rationalizing force, like work itself. Our signature elements are our AI-assisted Data at Work visualizations and a proprietary type family.

To better reflect the world of work we crafted a robust system of elements that unify, while providing a range of visual potential and expression. We refreshed our color palette, curated a rich photographic library, designed a dynamic shape library, and created a dynamic grid system. Our signature elements are our AI-assisted Data at work visualizations and a proprietary type family.

To better reflect the world of work we crafted a robust system of elements that unify, while providing a range of visual potential and expression. We refreshed our color palette, curated a rich photographic library, designed a dynamic shape library, and created a dynamic grid system as both an expressive and rationalizing force, like work itself. Our signature elements are our AI-assisted Data at Work visualizations and a proprietary type family.

Data at work

Data at work

Data at work

To represent the invisible world of work: a connective tissue of data, insights, analytics, and flow, we turned to a machine learning style transfer technique that is trained on an input style (using a sample of our visual language) to create uniquely branded video and imagery.

To represent the invisible world of work: a connective tissue of data, insights, analytics, and flow, we turned to a machine learning style transfer technique that is trained on an input style (using a sample of our visual language) to create uniquely branded video and imagery.

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Taub Type

Taub Type

Typography is the means by which language is given form, so we created Taub Type to unify, express, and elevate our communications. Named after ADP’s founder Henry Taub, Taub Type is an uplifting, inventive, and empathetic custom type system:  Taub Sans and Taub Display. These variable fonts were designed in partnership with Chester Jenkins and reflect a classically proportioned, low contrast design that is workmanlike, elegant and dynamic. Taub Display draws its inspiration from the works of Karl Gerstner and Otl Aicher and was drawn on an offset pixel grid, which informs Taub Sans’ construction, and connects to our iconography and data visualizations.

Typography is the means by which language is given form, so we created Taub Type to unify, express, and elevate our communications. Named after ADP’s founder Henry Taub, Taub Type is an uplifting, inventive, and empathetic custom type system:  Taub Sans and Taub Display. These variable fonts were designed in partnership with Chester Jenkins and reflect a classically proportioned, low contrast design that is workmanlike, elegant and dynamic. Taub Display draws its inspiration from the works of Karl Gerstner and Otl Aicher and was drawn on an offset pixel grid, which informs Taub Sans’ construction, and connects to our iconography and data visualizations.

Color and shape

Color and shape

Our new palette is derived from a new ADP Red, slightly muted from when you last saw us. The mix of warms, cools and neutrals present a range of visual expression: softer, harmonious, complementary yet vibrant. We crafted a library of shapes ranging from deliberately imperfect to meticulous. Each form can be both visually expressive and functional, and used to create dynamic compositions. All of this serves as the foundation upon which we build new ways of working and interacting, giving us a design system that can grow and evolve with us.

Our new palette is derived from a new ADP Red, slightly muted from when you last saw us. The mix of warms, cools and neutrals present a range of visual expression: softer, harmonious, complementary yet vibrant. We crafted a library of shapes ranging from deliberately imperfect to meticulous. Each form can be both visually expressive and functional, and used to create dynamic compositions. All of this serves as the foundation upon which we build new ways of working and interacting, giving us a design system that can grow and evolve with us.

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Further reading

Further reading

Driving innovation with ethnography

Driving innovation with ethnography

Improving the employee experience: Building HR technology trust

Improving the employee experience: Building HR technology trust

ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC. All other marks are the property of their respective owners.

Copyright © 2019 ADP, LLC.

ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC. All other marks are the property of their respective owners.

Copyright © 2019 ADP, LLC.