Design and data:
A foundation for change

Design and data:
A foundation for change

Design and data: A foundation for change

Design and data: A foundation for change

Design and data:
A foundation for change

As the ways—and even meaning of work evolves, so must we.

As the ways—and even meaning of work evolves, so must we.

As the ways—and even meaning of work evolves, so must we.

As the ways—and even meaning of work evolves, so must we.

As the ways—and even meaning of work evolves, so must we.

In an ever-shifting landscape, our identity is what defines us and expresses the values we represent. As a company that puts customers and users at the center of everything we do, our visual identity must echo this people-centered approach to our work, and hold true as we continue to evolve.

In an ever-shifting landscape, our identity is what defines us and expresses the values we represent. As a company that puts customers and users at the center of everything we do, our visual identity must echo this people-centered approach to our work, and hold true as we continue to evolve.

In an ever-shifting landscape, our identity is what defines us and expresses the values we represent. As a company that puts customers and users at the center of everything we do, our visual identity must echo this people-centered approach to our work, and hold true as we continue to evolve.

In an ever-shifting landscape, our identity is what defines us and expresses the values we represent. As a company that puts customers and users at the center of everything we do, our visual identity must echo this people-centered approach to our work, and hold true as we continue to evolve.

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Evolving work

Evolving work

Evolving work

Evolving work

Evolving work

We design for a world of work, and that means we need a robust design system to unify our vast world. We refreshed our color palette, curated a rich photographic catalog, designed a library of dynamic shapes, and developed a dynamic grid system. Our signature elements are our AI-assisted Data-at-Work visualizations and a proprietary type family.

We design for a world of work, and that means we need a robust design system to unify our vast world. We refreshed our color palette, curated a rich photographic catalog, designed a library of dynamic shapes, and developed a dynamic grid system. Our signature elements are our AI-assisted Data-at-Work visualizations and a proprietary type family.

We design for a world of work, and that means we need a robust design system to unify our vast world. We refreshed our color palette, curated a rich photographic catalog, designed a library of dynamic shapes, and developed a dynamic grid system. Our signature elements are our AI-assisted Data-at-Work visualizations and a proprietary type family.

We design for a world of work, and that means we need a robust design system to unify our vast world. We refreshed our color palette, curated a rich photographic catalog, designed a library of dynamic shapes, and developed a dynamic grid system. Our signature elements are our AI-assisted Data-at-Work visualizations and a proprietary type family.

Data at work

Data at work

Data at work

Data at work

Data at work

We help our clients access data previously unknown to them, and we wanted to abstracted this concept of turning the invisible visible. With a machine learning style-transfer technique, we used elements of our visual language to train an input style that would automatically apply a unique, branded effect to imagery and videos.

We help our clients access data previously unknown to them, and we wanted to abstracted this concept of turning the invisible visible. With a machine learning style-transfer technique, we used elements of our visual language to train an input style that would automatically apply a unique, branded effect to imagery and videos.

We help our clients access data previously unknown to them, and we wanted to abstracted this concept of turning the invisible visible. With a machine learning style-transfer technique, we used elements of our visual language to train an input style that would automatically apply a unique, branded effect to imagery and videos.

We help our clients access data previously unknown to them, and we wanted to abstracted this concept of turning the invisible visible. With a machine learning style-transfer technique, we used elements of our visual language to train an input style that would automatically apply a unique, branded effect to imagery and videos.

We help our clients access data previously unknown to them, and we wanted to abstracted this concept of turning the invisible visible. With a machine learning style-transfer technique, we used elements of our visual language to train an input style that would automatically apply a unique, branded effect to imagery and videos.

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Taub Type

Taub Type

Taub Type

Taub Type

Taub Type

Typography gives our words form. And what better way to elevate our communications than with a custom typeface that’s workmanlike, elegant and dynamic. Taub Type, named after ADP’s founder Henry Taub, was made in partnership with Chester Jenkins and is made up of Taub Sans and Taub Display.

Taub Display draws inspiration from the works of Karl Gerstner and Otl Aicher. It was drawn on an offset pixel grid, which informs the construction of Taub Sans, and connects to our iconography and data visualizations.

Typography gives our words form. And what better way to elevate our communications than with a custom typeface that’s workmanlike, elegant and dynamic. Taub Type, named after ADP’s founder Henry Taub, was made in partnership with Chester Jenkins and is made up of Taub Sans and Taub Display. 

Taub Display draws inspiration from the works of Karl Gerstner and Otl Aicher. It was drawn on an offset pixel grid, which informs the construction of Taub Sans, and connects to our iconography and data visualizations.

Color and shape

Color and shape

Color and shape

Color and shape

Color and shape

Our new palette is derived from a new ADP Red, slightly muted from when you last saw us. The mix of warms, cools and neutrals present a range of visual expression: softer, harmonious, complementary yet vibrant. We crafted a library of shapes ranging from deliberately imperfect to meticulous. Each form can be both visually expressive and functional, and used to create dynamic compositions. All of this serves as the foundation upon which we build new ways of working and interacting, giving us a design system that can grow and evolve with us.

Our new palette is derived from an updated, slightly muted, ADP Red. The mix of warm, cool, and neutral tones present a range of visual expression: harmonious, complementary, and softer yet still vibrant. The library of shapes we’ve created range from deliberately imperfect to meticulous. They can be used expressively, functionally, and to create dynamic compositions. We’re always designing new ways to work and these tools serve as a foundation to a system that can grow and evolve with us.

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Further reading
Further reading
Further reading
Further reading

Further reading

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Driving innovation with ethnography
Driving innovation with ethnography
Driving innovation with ethnography
Driving innovation with ethnography
Driving innovation with ethnography
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Improving the employee experience: Building HR technology trust
Improving the employee experience: Building HR technology trust
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Related story
Related story
Related story
Related story

Related story

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We’re always designing for people
We’re always designing for people
We’re always designing for people
We’re always designing for people
We’re always designing for people

ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC. All other marks are the property of their respective owners.

Copyright © 2019 ADP, LLC.

ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC. All other marks are the property of their respective owners.

Copyright © 2019 ADP, LLC.